We (Steve, Kevin, Kathy and Greg) started Singdaptive® because we wanted to create the best way for busy singers to learn their craft.
Between us we’ve worked with thousands of singers in many roles: performer, audio engineer, journalist, vocal coach, app creator, audio product developer, choir director, and technologist.
Now we love giving singers the opportunity to move ahead in the many roles involved in a singing life: technique, health, audio, performance, creativity, musicality, and audience engagement.
What led us here?
Thinking about our own learning experiences and studying the many ways singers are finding insights online, here’s what we knew we had to do to help singers learn in the best way possible:
- Make learning a personal process to match their experience and aspirations
- Give them access to a team of professionals rather than limit them to one instructor
- Provide the freedom to engage with their learning at any time, day or night
Our Convictions About Learning
We've been struck by the fact that successful singers have actually been helped by a team of people on their journey. Singing development isn’t confined to vocal technique; the skills that singers learn range from managing performance anxiety to music theory, from audio know-how to learning to be one’s own doctor! We thought: wouldn’t it be great to have online learning that wasn’t based on just one expert or area of expertise but brought a team of experts together to support singers? So, we gathered together a team of instructors – we think they are pretty fantastic.
But it’s not enough to have a team of instructors giving great insights. Each of us is on a personal journey and needs a path charted through the millions of videos, blogs and resources available to singers. That’s why we knew that we had to provide personal learning, teaming a singer up with a Lead Instructor who could identify the insights, techniques and lessons most important at the moment - and connecting the singer with just the right insights from others on the team.
Busy singers need their personal learning to be asynchronous. This means that singers can share and receive personal videos that are laser-targeted to their needs and challenges. These videos are accompanied by especially chosen tasks, Premium Lessons from our extensive library and the opportunity to track progress and follow up on any questions - any time, day or night!
What's in a name?
We always knew that everything we did would be singer-focussed. This meant that our company name would have “sing” in it. We’ve also worked as educators for years and have become convinced that the best learning environments are those that take a unique shape around the learner – they adapt to changing needs and circumstances. Thus our name was born! You can read more on this at our Singdaptive #chat.
What do we offer?
Personal, on-demand learning for singers with goals. Singers send concerns, questions, samples of their singing - or any topic they want to pursue to our team. A Lead Instructor sends back personal responses, tasks that move the singer ahead - and connects the singer with insights from others from our renowned team of instructors. All of this happens on an easy-to-use space that helps singers keep track and celebrate their learning.
There’s more: when singers are engaging with content they’ll find a friendly streaming experience anyone using Netflix would enjoy, but with consistent use of interactive elements including Actions, Quizzes, Practice Journaling and Progress Tracking. This is matched with a multi-instructor, values-based curriculum that is unique to each learner. We also give all singers a chance to take “SingerPath”, our intelligent survey shaped from the insights of thousands of singers. This helps singers & our instructors quickly get to the core aspects that can best help them reach their learning goals.
Values Drive Our Curriculum
At the foundation of all that we do are six singing values – these are areas that are important to every singer, though one might only pursue a couple of these at a time. All of our courses and lessons have been designed with these in mind. Here is a guide to these six values:
Natural talent (whatever that means) is great – but great performances are born from practice, thought, experience, and grit. Singers who are ready are those who sharpen-the-saw on all aspects of their singing. This means that whether its fronting a stadium rock band or singing at an aunt’s birthday, singers aware of their skills can find a venue that matches their level, genre and passion, and each performance has a shot at being better than the last.
A technically perfect performance, alone, isn’t the holy grail. But when passion, personality and freedom enter the picture, truly powerful experiences are created. This journey includes the pursuit of any genre or interpretation as well as permission to take risks and make mistakes – as singers push the creative boundaries of their lives.
The point is to have a long life of singing. That’s why we listen to insights that emerge from team-based voice care – where singing teachers, speech therapists, vocal coaches, doctors and surgeons come together, compare research and find agreement. One of the most important insights to emerge is that all singers can learn to produce a wide spectrum of sounds in an efficient and strain-free way.
Singers maximize their delivery when they take ownership over audio technology and are familiar with basic acoustics. It may be an understanding of how room acoustics affect a choir performance, or how choosing the right mic helps one’s sound to prevail. It ain’t a virtue to shrug off sound – especially when it can unlock the power of the voice.
Informed singers do anything they can to take charge of their sound whether that’s learning to read music, discovering more about the artists who informed the work of their idol, studying performances with the intensity of sports stars analyzing past games – and any other journey that takes them more deeply into musical mastery. A singer is a musician, after all.
A singer has the power to make people feel something – be it sorrow, contemplation, joy or the urge to get up and party. Real human connection during a performance is the ultimate high for both audience and performer; it transports them to another world.
Singdaptive Covers These Interest Areas
Some singers come to Singdaptive knowing that they need to develop their singing but unsure of the best ways ahead. In this case, we jump right in, ask questions, request singing samples and determine with the singer the best focus areas for immediate work.
Other singers come to Singdaptive with a specific need, often related to technique development or vocal health. This, then, becomes the immediate focus, with Singdaptive assigning a Lead Instructor matched to the singer’s genre and giving tasks, connecting the singer to relevant insights from others and keeping track of progress.
Some singers feel the need to pursue learning outside of vocal technique - they want to address audio issues, find career help, develop their songwriting skills and reach larger audiences. Because our Instructor Team has a wealth of expertise in all of the areas relevant to a singer’s journey, we are able to address any of these areas.
How is Our Content so Effective?
Our instructors really know their stuff, and centre their technique and vocal health training on scientific knowledge, experience and common sense.
When it comes to health and technique we involve medical specialists who work with singers – and coaches who work alongside them. In fact, we have experts behind all our work, even when these are outside of the “hard sciences”: artists who have 5,000 gigs under their belts share what singers really need to take to a gig or concert, Grammy winning engineers give audio advice, proven social media gurus talk about how to best use Facebook, choral conductors share how to sing Baroque repertoire, those who have made a living writing songs help aspiring songwriters...you get the point.
When our scientists and experts speak outside of their area of expertise, we ensure that this is in line with established views and common sense.
Our instructors have a heart for singers and their voices: we aim our content at all singers, whatever place they’re in. One singer is working hard just to get out of the house and share their voice in public while another is a full-time professional with a challenging tour ahead. There are so many different journeys to singing improvement and we embrace all of them.